價格：免費
更新日期：2018-10-02
檔案大小：3.2M
目前版本：1.15
版本需求：Android 4.0 以上版本
官方網站：http://www.matterof.biz
Email：admin@matterof.biz
聯絡地址：207 Regent Street London, W1B 3HH UK
Measures the dependence between two actions (i.e. Having been exposed to an advertising campaign and having bought the product, which can be used to measure social media ROI).
This app calculates the probability that both actions are interconnected by using Fisher's exact test, a statistical technique which is widely used when samples are small (i.e. Few customers surveyed).
The significance of the association is estimated by the mid p-value method. If this probability is below 5% consider there is a statistically significant association between the two actions.